Better Bass Since '97
The Ashdown story starts in 1997, but even in those early days, company founder Mark Gooday could've already easily been described as a bass amp veteran. Having already been one of the driving forces behind another leading UK manufacturer of bass amplification, Gooday had racked up awards and plaudits for his pioneering approach and now had his sights set on even loftier aspirations.
With a nous for innovation and a flair for design, many would've jumped straight in, but Gooday was smart enough to first court feedback from some of the world's most respected bass players, including John Entwistle (The Who), Mark King (Level 42) and JJ Burnel (The Stranglers).
Inspired by the comments from these trusted advisors, Gooday focused his efforts on designing a new kind of bass amp, where superior tone was matched by unrivalled power and tour-grade performance in a truly engineered, uniquely-styled package.
Reaction to these first ABM's was overwhelmingly positive, as they found favour with leading bassists and soon the familiar sight of Ashdown's trademark VU meter would be seen adorning bass amps on major tours around the world. The Who's John Entwistle, immediately impressed by what he heard, became an early Ashdown advocate. And from there it was unstoppable.
With a global family of users that runs across all spectrums of the bass playing community, Ashdown Engineering remains as true to its roots today as in 1997, giving it a unique place in the hearts of bassists who know that just like them, Ashdown has bass in the blood.